Rapper Richie Branson is a well-known character in San Antonio’s music community. Being a music producer, he has found recent success working together with major label clientele including Def Jam Recordings and Sony Music Entertainment. Richie’s production is on par with most industry production, but what really makes him be noticeable is his style as an artist. San Antonio’s hip-hop scene consists of music that isn't too different from the hard-hitting southern club-friendly music of Houston or Dallas. What sets Richie besides most artists in the Dallas music scene may be the subject material of numerous of his songs. While Richie’s catalog has a lot of typical mainstream hip-hop songs, his favorite subject matter is actually game titles.

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Over the years, game rap has changed right into a popular hip-hop subculture known as “nerdcore”. While Richie embraces this subculture in the videogame-inspired raps, he calls his or her own style “nerdcool” as a result of his capability to cross in and out of mainstream music: “Sometimes I’m a nerd making music for that nerds, sometimes I’m a nerd making music for everybody” he admits that. When Richie isn’t doing industry work underneath the tutelage of his manager/mentor Kevin Peli, he’s gaming and rapping on them. He has been gaining a fair level of notoriety from his recent game-related recordings. One of his current projects, “Cold Republic”, is a mixtape dedicated to among his favorite game titles: Star Wars: The existing Republic. After releasing a few songs from your project online, Richie’s music was featured on a variety of major gaming sites including AOL’s Joystiq.com. The music activity from the “Cold Republic” generated a lot buzz within the gaming community that longtime The exorcist videogame composer Mark Griskey even co-signed Richie’s creative work.

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Richie’s unorthodox creativity places him inside a different lane than a lot of people making music in Dallas. He will not follow any sort of formula for musical success and instead, he marches for the beat of their own drum. He could be unique in the power to shine on both mainstream hip-hop songs as well as the videogame-inspired music he loves to create. Regardless of anything else, he simply wants to prove a spot that artist should make music by what they personally love, not whatever they think others do.